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Events

Art Forme Technique

Bugatti not only stands for benchmark technology and breath-taking performance, but also for art, design and a sophisticated lifestyle. Wolfgang Schreiber
president Bugatti Automobiles S.A.S.

On the evening of September 19, 2013, in the gentle climate of late summer in Milan, the Brera Arts Academy was the picturesque location of the event Art, Forme, Technique by Bugatti. The venue was chosen not by chance, but for the fact it retains both the brand's artistic roots and those of the illustrious family which founded it: Carlo and Rembrandt Bugatti, father and brother of Ettore, studied here to first establish themselves, the former as a designer, the latter as a sculptor and artist.

A magical evening in which Bugatti presented its first expression of luxury lifestyle applying the same values of excellence, sophistication and cutting-edge technology used in the creation of automobiles, in unexpected collections of accessories, clothing and design objects.

The exclusive event took place during Milan's Fashion Week, the most important event for all involved in the industry, representing the first step towards a comprehensive retail network expanding major international capitals of fashion and luxury.

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The Bugatti lifestyle collection represents the first authentic expression of luxury lifestyle in an automotive brand. Massimiliano Ferrari
managing director Bugatti International S.A.S.

Proudly presenting the project was president of Bugatti Automobiles Wolfgang Schreiber together with Massimiliano Ferrari, managing director of Bugatti International and project manager of Brand Lifestyle, as well as prestigious partners with which Bugatti fruitfully collaborates such as Parmigiani Fleurier and Lalique.

The most sophisticated luxury, which speaks of advanced technology and performance, as well as art, animated the historical spaces within the Academy with an exceptional parterre previously unseen in Milan: three Veyrons, one Type 41 Royale and one 57 Atlante. A team of racing cars which best represent Bugatti's philosophy towards lifestyle.

Soft lighting, strictly blue, the brand's signature color code, enveloped and gathered exceptional personalities who share the Bugatti lifestyle: Adrien Brody, the actor in which the brand has found its personification and Jean Alesi, the extraordinary driver and symbol of the quest for simply perfect performance.

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Credits

This memorable digital experience is proudly provided by Diana

Editorial Team
Editorial Director: Roberto Rossi Gandolfi
Editor: Marco Cresci
Contributors: Alex Vaccani
Enrico Longo
Thomas Malvica
Kate Mitchell
Doris Urban
Frank Bushell
Kerstin Scott Moore

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