The Bugatti Blue
The Bugatti Blue The Bugatti Blue
The Bugatti Blue The Bugatti Blue
The Bugatti Blue The Bugatti Blue
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The Bugatti Blue

The Bugatti epic is composed of various, compelling chapters, woven together by a fil bleu which sets them apart. The colour blue is in fact one of its most representative iconic elements, a true code of the historic brand.

Its origins date back to the early twentieth century, at the time of the first Grand Prix motor races.

At the time, every nation was labelled and raced under a single specific color: Italians were assigned red, the British green and the French, of course, blue.

In 1909, the Milanese Ettore Bugatti established his production of automobiles in Molsheim, Alsace: This industrial situation led to the use of France's assigned colour also for the liveries of Bugatti race car drivers. During competitions, however, teams would change their color codes and paint producers created the right shades to interpret the nuances of competing nations.

Accordingly, the Blue of the French equipe was modified depending on the participating constructors, car models and seasons. Supposedly, it was Mrs Bugatti who chose the first shade of blue, inspired by the color of the packet of French cigarettes Gauloises, by suggesting it to her husband Ettore.

In Lyon in 1924, the little Type 35 appeared at the start line painted in horizon blue, a pale almost white nuance which was immediately eye-catching. In short, the color assigned to the French team actually became the identifying color of the Bugatti automobile manufacturer and brand and would later rise to become a true style code.

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The Bugatti Blue
The Bugatti Blue
The Bugatti Blue
La vie en bleu is therefore not a slogan but a real lifestyle.

Over the years and races, the color of the marque became darker and even veered towards violet. The Bugatti Blue differs depending on the period. In the last years of racing, for example, it became even darker and more intense, while in the glorious victories at Le Mans in 1937 and 1939, the Type 57 driven by Wimille first with Benoist and then Veyron, sported two different shades.

The brand is often associated with the definition La vie en bleu, a way to emphasize how everything created, whether it be cars, clothes, bags or furniture and accessories, is designed in the true Bugatti spirit.

A color which, as an exclusive adjective, underlines the identity and heritage of the brand, revealing the passion, technology and meticulous attention to every detail, even the most hidden, created by the maison. A range of hues which communicates elegance, value and technical expression. La vie en bleu is the soul of every Bugatti creation, from the colors of the prestigious materials of the Ettore Bugatti EB collection to the carbon blue of the Bugatti Veyron Vitesse. La vie en bleu is therefore not a slogan but a real lifestyle.

The Bugatti Blue
The Bugatti Blue
The Bugatti Blue
The Bugatti Blue
The Bugatti Blue
The Bugatti Blue
The Bugatti Blue
The Bugatti Blue
The Bugatti Blue
The Bugatti Blue
The Bugatti Blue
The Bugatti Blue
The Bugatti Blue
The Bugatti Blue
The Bugatti Blue
The Bugatti Blue
The Bugatti Blue
The Bugatti Blue
The Bugatti Blue
The Bugatti Blue
The Bugatti Blue
The Bugatti Blue

Credits

This memorable digital experience is proudly provided by Diana

Editorial Team
Editorial Director: Roberto Rossi Gandolfi
Editor: Marco Cresci
Contributors: Alex Vaccani
Enrico Longo
Thomas Malvica
Kate Mitchell
Doris Urban
Frank Bushell
Kerstin Scott Moore

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