The Bugatti epic is composed of various, compelling chapters, woven together by a fil bleu which sets them apart. The colour blue is in fact one of its most representative iconic elements, a true code of the historic brand.
Its origins date back to the early twentieth century, at the time of the first Grand Prix motor races.
At the time, every nation was labelled and raced under a single specific color: Italians were assigned red, the British green and the French, of course, blue.
In 1909, the Milanese Ettore Bugatti established his production of automobiles in Molsheim, Alsace: This industrial situation led to the use of France's assigned colour also for the liveries of Bugatti race car drivers. During competitions, however, teams would change their color codes and paint producers created the right shades to interpret the nuances of competing nations.
Accordingly, the Blue of the French equipe was modified depending on the participating constructors, car models and seasons. Supposedly, it was Mrs Bugatti who chose the first shade of blue, inspired by the color of the packet of French cigarettes Gauloises, by suggesting it to her husband Ettore.
In Lyon in 1924, the little Type 35 appeared at the start line painted in horizon blue, a pale almost white nuance which was immediately eye-catching. In short, the color assigned to the French team actually became the identifying color of the Bugatti automobile manufacturer and brand and would later rise to become a true style code.