Molsheim/Florence, 15 June 2016. French luxury car brand Bugatti and
LuisaViaRoma, one of the biggest international concept stores, have just signed an
exclusive collaboration deal. From June 2016 and for the next two years, the Ettore
Bugatti collection will be available to local and international clientèle both in the
LuisaViaRoma store and on the Luisaviaroma.com website. LuisaViaRoma becomes
the first place in Italy where shoppers can buy the clothing and accessories ranges of
the Ettore Bugatti Collection, a lifestyle brand extension born in 2013 reflecting the
spirit of the supercar firm.
With their unique style, flamboyant attitude, skilled workmanship and exquisite materials that
make every piece look and feel extraordinary, the clothing and accessories in the
autumn/winter 2016 collection will be the first to appear at LuisaViaRoma.
The launch of this collaboration with LuisaViaRoma was celebrated with an exclusive special
event on the installation “Bridge of Love” on the Arno during Pitti Uomo last night.
LUISA VIA ROMA AND BUGATTI'S UNDERWATER LOVE