In the striking setting of the Academy of Fine Arts of Brera, during Milan Fashion Week, Bugatti launched its new Life Style Collection. At the event "Art, Forme, Technique", the celebration of the constant dialogue the brand has always entertained between art and the most advanced technology, Bugatti let its values come to life, not only in its cars, but also in the exclusive collections of clothing and accessories.
Here is the Ettore Bugatti line narrating the strong character and lifestyle of the founder of the marque. The focus is the legacy of his iconic creations in design and materials, expressed in simple lines and tailoring which models fine fabrics.
Then, the Extreme Performance Macaron line translates the high performance common to Bugatti automobiles into technical fabrics and stretch materials with graphics and reflective tape.
Lastly, complementing the two collections, is the special program Tailor Made / Bespoke, characterized by extreme formalism for the most discerning customers and reserved exclusively for those who own a Bugatti.
A complete lifestyle, therefore, with which to experience Bugatti in every aspect of life, created by the maison as a future cornerstone of style in the international capitals of fashion and luxury.
And precisely within this context lies the plan to open 35 luxury monobrand boutiques in the coming years.