Salone Internazionale del Mobile 2016, Milan: Bugatti Automobiles S.A.S. and Luxury Living Group launch the Bugatti Home Collection
At this year’s Salone Internazionale del Mobile in Milan (Italy), Bugatti, the manufacturer of the world’s ultimate super sports car, the Chiron, and one of the world’s leading high-end furniture makers, Luxury Living Group, are launching the new Bugatti Home Collection, an exclusive range of luxury home and executive furniture. Under license granted by Bugatti, Luxury Living Group is presenting this new lifestyle project, which celebrates the lifestyle of the French luxury brand drawing inspiration from the brand’s legacy and from the unique vision of company founder Ettore Bugatti.
Bugatti Home Collection describes the elegant and extraordinary lifestyle originated from the artistically inspired environment of the Bugatti family since the beginning of the 20th century. Carlo Bugatti, the father of Bugatti company founder Ettore, designed furniture pieces himself, some of which are exhibited in museums around the world today. Under the guidance of Bugatti Design and in collaboration with Etienne Salome, head of Bugatti Interior Design, Italian architect Carlo Colombo studied and carefully reinterpreted the brand DNA to create some unique pieces of furniture, which will be manufactured and distributed by Luxury Living Group.
“Our distinctive character is increasingly moving towards a Bugatti global lifestyle”, says Massimiliano Ferrari, Head of Bugatti Brand Lifestyle for Bugatti Automobiles. “By complementing our current lifestyle collection with an interior design proposal, we are now taking another step ahead.”
“Bugatti Home collection is a tribute to the flamboyant spirit which characterises the most famous automotive brand in the world”, affirms Alberto Vignatelli, CEO and Chairman of Luxury Living Group. “This furniture represents the unique style and the heart of Bugatti dominated by its key values Art, Forme, Technique”.
The characteristic style features of the French luxury brand- such as the unique Bugatti - two-tone colour scheme, the Bugatti line, or the famous Bugatti horseshoe-shaped front grille - enhance the shapes of the furniture with soft and continuous lines reminding the aerodynamic design and the super cars performances. The frames in carbon fibre, the same used to produce the Bugatti hulls, draw the attention on the cutting edge technology side of the collection and its extremely complex design. Carbon fibre is a pure and extreme element shaped with perfect craftsmanship which is combined with other materials of the collection: steel, glass and leather, all carefully selected and cut to create bases, surfaces and upholsteries.
The palette was developed using the historical colours of Bugatti which are mixed and combined in an elegant use of shades. Blue Royale, nuances of light blue and neutral tones such as silver grey, cashmere warm grey and the classic cognac colour.
The collection is on display at the Luxury Living Group’s stand at Salone Internazionale del Mobile 2016, Hall 7, Stand C26, from April 12 - 17, 2016.