The historic Reggia di Venaria Reale palace in Turin provided the picturesque backdrop to the photos of the advertising campaign for the “Ettore Bugatti” fall-winter collection 2015/16. The fashion and accessories collection of luxury super sports car manufacturer Bugatti reflects the style of the brand which has represented extraordinary automobiles and an exclusive, extremely elegant lifestyle since the early 20th century. The new distinctive face of “Ettore Bugatti” is Mark Vanderloo from the Netherlands. The campaign is due to run in selected markets of Europe, Asia and the Middle East over the next few months.
Photographer Lorenzo Bringheli presented the refined and extroverted elegance of the collection in a timeless way at the historic estate of the house of Savoy outside the gates of Turin, Reggia di Venaria Reale. The highlights of the collection and the main features of the campaign are an exclusive cashmere and fine wool coat with a removable lining of supple Persian lamb’s wool and an elegant grey cashmere suit. The campaign also focuses on a blue llama wool coat and a tuxedo with carbon fibre pattern from the Blue Carpet Soirée line. All these items represent the exclusive, high-grade collection, which is, without exception, produced in Italy using high-quality materials. The two-tone variant of the Bugatti Signature Bag made from python skin is a fashion statement and emphasizes the confident casual character that characterizes the luxurious presentation of the “Ettore Bugatti” collection.
Over the next few months, the campaign can be seen in selected markets of Europe, Asia and the Middle East where Bugatti is planning a select network of single-brand boutiques. Following the first two exclusive Bugatti boutiques in London and Monte Carlo and the showroom in Milan, further boutiques in Munich and Tokyo are due to follow.