After launching the Lifestyle Collection project at Brera Academy of Fine Arts last September, Bugatti is back in Milan to present its first F/W collection right on the first day of Men’s Fashion Week. To celebrate this event, Bugatti and L’Uomo Vogue have picked an exclusive location: the former home of 19th-century writer Alessandro Manzoni. The theme of the evening, “The Magic of La Vie en Bleu”, reflects the Bugatti lifestyle and the brand’s distinctive signature colour. The new Bugatti F/W 2014-15 collection features two lines: EB - Ettore Bugatti and Extreme Performance.
The EB – Ettore Bugatti collection makes a strong statement like the man sitting behind the wheel of a Bugatti car. All the garments, which are designed individually just like the Bugatti cars, carries the brand’s DNA. The EB – Ettore Bugatti line is characterized by three main themes. The Flamboyant theme for slightly eccentric yet sophisticated men who believe in the ‘modern special refinement’ ideal and are happy to take up the gauntlet of style. The Formal Wear theme is dedicated to demanding international businessmen as well as anyone seeking a refined classic look enhanced by the elegant Blue Touch. As always, the materials are first-rate and the detailing is incredible. Each jacket or coat comes with a Melton Blue Royal undercollar with a Blue Bugatti button stitched to it featuring a tiny “Silver Dancing Elephant” or, alternatively, silver embossed EB initials. Lastly, the Blue Carpet Soirée is the third theme where silk meets jacquard silk velvet featuring typical patterns. The tuxedo takes shape in a variety of Bugatti blue shades as it simultaneously sticks to and revisits the brand’s codes. The ever-present Bugatti bag is the iconic centrepiece of this collection with its classic shape evoking the Bugatti car grill. Available in a variety of sizes and fine materials, the Bugatti bag can be personalized in its Bespoke version exclusively for Bugatti car owners. The second line presented in Milan is the Bugatti Extreme Performance. The core concept behind this outdoor collection is the combination of materials and high-tech tailoring and manufacturing with every other code in contemporary luxury, brought up to date by Bugatti thanks to the introduction of innovative materials and pioneering technology. The Bugatti Extreme Performance features two capsule collections. The first vintage-style collection is dedicated to the gentleman driver and includes a series of waterproof distressed leather outfits reminiscent of the technical features of last century’s racing car drivers. The second capsule - showcasing a series of après-ski pieces for men and women - features high-tech German, Italian and Japanese materials with embossed patterns and ultrasound-sealed waterproof perimeters to brave the elements during their performance.