Molsheim / Monte Carlo, 20 April 2016. “The Blue of Monte Carlo” was the motto
Tuesday night when French luxury automobile brand Bugatti celebrated its lifestyle
collections in the Principality of Monaco. An exclusive evening, hosted by Bugatti in
partnership with Monaco Luxury group, was held at the Fairmont hotel, which saw as
invitees Bugatti owners and their guests. In the center of it all, the worlds most
powerful, fastest and exclusive super sports car, the Chiron, who set the scene for a
unique night themed in the brands signature colour blue. In an ambience of ultra-luxury
sophistication, the Ettore Bugatti Lifestyle collection was presented. The location
chosen is the exclusive Fairmont Hotel, a unique luxury destination located in the heart
of the Principality of Monaco.
“The Fairmont Hotel is the ideal place to present our lifestyle collections and vision.
Being present here in Monte Carlo, where French and Italian luxury meet, is another
expression of our ultra luxury global lifestyle”, says Massimiliano Ferrari, Managing
Director of Brand Lifestyle. “I would like to thank our partner the Monaco Luxury Group,
for the wonderful evening.”
The legendary brand’s signature colour Bleu is present in all its nuances, playing a
leading role - which was originally used by Ettore Bugatti for his first racing cars in the
1920s, following the tradition of blue-painted French racing cars and retained by the
brand ever since.
“There’s no more flamboyant city as Monte Carlo to present our lifestyle collections and
express the mood and exquisite details of our products. Going back to the origins,
Monte Carlo has been an important part of the history of the brand from which I have
taken inspiration to create exclusive fabrics and products, such as the Tuxedo Jacket
with the T35 wheel jacquard print, dedicated to the many wins established here.” states
Daniele Andretta, Creative Director of Bugatti Lifestyle. “It’s an honour and pleasure to
return to these roots and present our latest collection.”
During the evening, the exclusive products were displayed in the Bugatti travel trunks,
which with their clean and elegant curves take inspiration of the Type 57SC Atlantic
Bugatti Model. The EB - Ettore Bugatti collection, the flamboyant soul of the brand was
presented with the elegant allure of the models who wore the pieces accentuated by the
blue hues of the sea in the background – the perfect setting. The Bugatti Performance
collection, the modern – technological spirit of the collection represented by high-tech
materials and cuts was accentuated by the presence of the Chiron – the ultimate super
sports car – who took the scene during the evening.
The collection, with a distinctive cut and refined details, are all individual creations
crafted in Italy using the most exclusive materials available.
Guests were owed by brand partner Parmigiani Fleurier, whose watchmaker presented
the art and craftsmanship of the Swiss watchmaking. A demonstration on the highest