Places

Milan Showroom

Address Piazza S.Ambrogio 10
20123 Milan
milan.showroom@lifestyle-bugatti.com

Bugatti goes back to the roots of its founder, Ettore, with the opening of a new showroom in Milan, Italy’s most cosmopolitan capital known as the beating heart of ready-to-wear.

With its signature ready to wear collections and an ongoing series of prestigious collaborations, bonding with equally iconic partners, Bugatti has stepped into the fashion world to leave its mark. As its legendary heritage has been translated into a sartorial world, catering for an affluent and discerning clientele all over the world, Bugatti now wants to reach out to the key actors in the industry. The first step is introducing them to the fine craft dimension where the house mantra, Art, Forme, Technique, becomes a wearable alchemy.

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Lifestyle Boutique and Showroom Milan
Lifestyle Boutique and Showroom Milan
Lifestyle Boutique and Showroom Milan
Lifestyle Boutique and Showroom Milan
Lifestyle Boutique and Showroom Milan
Lifestyle Boutique and Showroom Milan
Lifestyle Boutique and Showroom Milan
Lifestyle Boutique and Showroom Milan
Opening hours BY APPOINTMENT ONLY

The new showroom in Milan condenses into one place the whole Bugatti lifestyle message: a story that is all about contemporary luxury, a thriving attitude, incredible craftsmanship and uncompromising quality. Upon entering, buyers are immediately surrounded by the key items of each Bugatti range, from the latest driving jackets and accessories of the Bugatti Performance Line to the vibrant reinterpretation of classic blazers in the EB Ettore Bugatti collection. On the left side of the room, a futuristic glass table designed upon the founder’s signature materialises one of the DNA codes from the brand. At the same time, it serves as a display for the finest leather briefcases from the Bugatti Bag line, next to sporty, small leather goods in two-tone blue, part of the dynamic Bugatti Performance collection.

While every wall has been designed to display the cream of the crop from the Bugatti style department, the right side of the showroom was conceived as a meeting room area, where guests can sit comfortably and talk business. In doing so, through the table’s glass top they can have a closer look at Bugatti’s most exclusive accessories, from limited-edition timepieces designed in collaboration with Parmigiani Fleurier to unique writing accessories manufactured in conjunction with Montegrappa.

Bugatti’s showroom in Milan is a new stepping stone in the creation of a wearable alchemy.

Credits

This memorable digital experience is proudly provided by Diana

Editorial Team
Editorial Director: Roberto Rossi Gandolfi
Editor: Marco Cresci
Contributors: Alex Vaccani
Enrico Longo
Thomas Malvica
Kate Mitchell
Doris Urban
Frank Bushell
Kerstin Scott Moore

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