A new Bugatti showroom and lifestyle boutique has just been inaugurated in Munich.
The new boutique/showroom follows in the footsteps of the stores opened last year in London and Tokyo, bringing together under one roof a luxury super sports car showroom and a lifestyle boutique: an exclusive space, conceived as a a way of presenting both vehicles and a brand lifestyle catering to a demanding and discerning clientele.
“Southern Germany, with its centre in Munich, is one of Bugatti’s top markets in Europe and by far its most significant market in Germany. Bugatti is outstandingly well-positioned here ” said, during the event, Stefan Brungs, member of the Board of Directors of Bugatti Automobiles S.A.S. and responsible for sales, marketing, customer service and brand lifestyle. The new boutique/showroom is also the first dealership in the Bavarian capital and the first lifestyle boutique in Germany, one of Europe’s most important markets for the Molsheim-based brand.