Ettore Bugatti Collection Presentation
Ettore Bugatti Collection Presentation Ettore Bugatti Collection Presentation
Ettore Bugatti Collection Presentation Ettore Bugatti Collection Presentation
Ettore Bugatti Collection Presentation Ettore Bugatti Collection Presentation
Events

Ettore Bugatti Collection Presentation

Just imagine an evening in blue. Bugatti blue. A harmoniously elegant event filled with exclusivity which is part of the DNA of the Franco-Italian brand.

The atmosphere elegant and rarefied. The kind of atmosphere pervading momentous occasions. The location at one of the most exclusive addresses in London: the Bulgari Hotel at 171 Knightsbridge, the capital’s most prestigious district.

An event certainly not to be missed: the presentation to both Bugatti customers and to the cream of the crop in international media of the new Bugatti Performance and Ettore Bugatti collections - soon available for purchase – and of the Bugatti Legends collection, available only to Bugatti car owners.

A location where everything, from the lighting to the orchids, is strictly blue. The setting is superb, even wickedly romantic and sophisticated. The fashion show takes place in the oval-shaped ballroom, one of the hotel’s most gorgeous halls, where everything is arranged to convey the perfect expression of timeless beauty which epitomizes Bugatti’s aesthetic appeal. From the models on display inside the characteristic Bugatti-inspired mounted trunks to the way the lights skillfully reflect off the transparent chairs where the exclusive guests are seated.

The Bugatti trunks have been created following Bugatti’s very own DNA patterns, i.e., taking inspiration from the shape of the extraordinary Bugatti Atlantic 57SC, with its silhouette having been incorporated into the trunks’ curved lines along with other elements that form part of the company’s codes, such as the horseshoe radiator grille and the dancing elephant delightfully prancing on these portable wardrobes.

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Ettore Bugatti Collection Presentation
Ettore Bugatti Collection Presentation
Ettore Bugatti Collection Presentation
Ettore Bugatti Collection Presentation
Ettore Bugatti Collection Presentation
Ettore Bugatti Collection Presentation
Ettore Bugatti Collection Presentation
Ettore Bugatti Collection Presentation

The complementary collections Bugatti Performance and EB Ettore Bugatti meet on the stage as two of the quintessential mainstays of male fashion: the former is synonymous with performance, while the latter embodies extreme elegance and design. One of the outfits seen on the runway from the new EB collection and which is well worth remembering is an amazing Bugatti Blue suit in cool wool featuring a turtleneck in stockinette-stitch cashmere and a white overcoat with a contrasting fur-lined neck. Next to the highly stylish outerwear is the preciously versatile knitwear.

The Bugatti woman still comes across as being trendy while losing herself in poetic flourishes like the long black silk dress with a deep décolletage toned down by the blue crocodile leather biker jacket. The fingerless gloves and the Bugatti bag in the matching exotic leather provide the perfect combination, thus enhancing Bugatti’s new and real elegance. Once again, both new collections leave their distinguishing mark. While the EB collection can and does make an impact with its sleek design, great sartorial quality and the extreme sophistication of its precious materials, the Bugatti Performance collection is characterized by its different nature, where the geometry of design and the tiniest details are telltale of Bugatti’s expertise and of the way innovative materials are used and developed through cutting-edge technology and an unquenchable thirst for excellence.

The Legends collection, too, is spellbinding. Each capsule of the ‘Les légendes de Bugatti’ line takes its design inspiration from the personality of the character representing it, while its materials and shapes are reminiscent of the details of the actual automobile models. Indeed, the Bugatti Legends Capsule Collection evokes the automobile’s hand-brushed cordovan leather through sophisticated blue details.

The world conjured up for the Legends Collection is strictly made of sports jackets with matching driving gloves as well as matching headwear for him and for her, monogrammed headscarves and leather belts featuring the EB logo.

Ettore Bugatti Collection Presentation
Ettore Bugatti Collection Presentation
Ettore Bugatti Collection Presentation
Ettore Bugatti Collection Presentation
Ettore Bugatti Collection Presentation
Ettore Bugatti Collection Presentation
Ettore Bugatti Collection Presentation
Ettore Bugatti Collection Presentation
Ettore Bugatti Collection Presentation
Ettore Bugatti Collection Presentation
Ettore Bugatti Collection Presentation
Ettore Bugatti Collection Presentation
Ettore Bugatti Collection Presentation
Ettore Bugatti Collection Presentation
Ettore Bugatti Collection Presentation
Ettore Bugatti Collection Presentation
Ettore Bugatti Collection Presentation
Ettore Bugatti Collection Presentation
Ettore Bugatti Collection Presentation
Ettore Bugatti Collection Presentation
Ettore Bugatti Collection Presentation
Ettore Bugatti Collection Presentation
Ettore Bugatti Collection Presentation
Ettore Bugatti Collection Presentation

Credits

This memorable digital experience is proudly provided by Diana

Editorial Team
Editorial Director: Roberto Rossi Gandolfi
Editor: Marco Cresci
Contributors: Alex Vaccani
Enrico Longo
Thomas Malvica
Kate Mitchell
Doris Urban
Frank Bushell
Kerstin Scott Moore

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