The Blue Of Tokyo
The Blue Of Tokyo The Blue Of Tokyo
The Blue Of Tokyo The Blue Of Tokyo
The Blue Of Tokyo The Blue Of Tokyo
Events

The Blue Of Tokyo

Since November 10, 2015, Tokyo’s fashionable Aoyama district has had a new must-visit address. With the exclusive event “The Blue of Tokyo” Bugatti has launched its first Japanese showroom: a three-story space covering a total area of 300 sqm. The core elements of the French luxury brand are clearly visible from the store’s façade, which sports Ettore Bugatti’s signature at the top, with a metal grating mimicking Bugatti’s famous front hood grille and horseshoe forming an oversize archway welcoming customers and visitors alike.

This quintessentially stylish boutique is the first combining under one roof an auto showroom and a stand-alone lifestyle boutique (following in the footsteps of the Knightsbridge store in London which opened a year ago). Its refined interiors, featuring the same aluminum, glass and carbon fiber used in Bugatti’s super sports cars, provided the perfect setting for a night to remember.

Video abspielen Pause
<< Left Right >>
The Blue Of Tokyo
The Blue Of Tokyo
The Blue Of Tokyo
The Blue Of Tokyo
The Blue Of Tokyo
The Blue Of Tokyo
The Blue Of Tokyo
The Blue Of Tokyo

Guests were asked to wear something blue to honor the evening motto as well as the brand’s characteristic color. As Krug champagne flowed, a bevy of top customers, VIPs and other socially prominent Japanese were treated to branded macarons, pralines and other scrumptious nibbles.

Upon arrival, everyone was stunned by the demonstration vehicle - the legendary Type 35 - which made Bugatti’s glorious heritage even more vivid. All around, the Bugatti Performance Collection was on display, while on the first floor guests were able to experience firsthand the quality and high level of craftsmanship of the EB Ettore Bugatti Collection, worn for the occasion by two couples of models.

Of course, it would not have been a real party without some great speeches. The first speech was delivered by Akihiro Yamamoto, president of the AOI Group, Bugatti’s official sales and service partner in Japan since 2014, and it was followed by a speech given by Massimiliano Ferrari, manager of Bugatti’s Brand Lifestyle division, who underscored the strong link between the luxury brand and Japan’s vibrant capital: “Like Bugatti, Tokyo embodies great tradition as well as absolute modernity.”

Bugatti’s blue will now return to Europe, where two more openings are scheduled by year- end in keeping with the company’s expansion strategy. Indeed, Montecarlo and Munich will provide the exclusive backdrop for the brand’s iconic retail concept while pushing boundaries with its luxurious and yet diverse shopping experience.
A match made in the fast lane.

The Blue Of Tokyo
The Blue Of Tokyo
The Blue Of Tokyo
The Blue Of Tokyo
The Blue Of Tokyo
The Blue Of Tokyo
The Blue Of Tokyo
The Blue Of Tokyo
The Blue Of Tokyo
The Blue Of Tokyo
The Blue Of Tokyo
The Blue Of Tokyo
The Blue Of Tokyo
The Blue Of Tokyo
The Blue Of Tokyo
The Blue Of Tokyo
The Blue Of Tokyo
The Blue Of Tokyo
The Blue Of Tokyo
The Blue Of Tokyo
The Blue Of Tokyo
The Blue Of Tokyo
The Blue Of Tokyo
The Blue Of Tokyo
The Blue Of Tokyo
The Blue Of Tokyo
The Blue Of Tokyo
The Blue Of Tokyo
The Blue Of Tokyo
The Blue Of Tokyo

Credits

This memorable digital experience is proudly provided by Diana

Editorial Team
Editorial Director: Roberto Rossi Gandolfi
Editor: Marco Cresci
Contributors: Alex Vaccani
Enrico Longo
Thomas Malvica
Kate Mitchell
Doris Urban
Frank Bushell
Kerstin Scott Moore

Achtung: Wenn Sie das Land ändern, verlieren Sie den Inhalt des Warenkorbs. Die Preise, die Währung und die Versandkosten könnten sich ändern.

If you can't find the country you live in from the lists, it means that we do not deliver to where you live right now.
Auswählen Internationale Version to browse the website.