The collaboration began because they are two strong brands, L'Uomo Vogue and Bugatti. Their history has always been fascinating, when you see their new and old cars you notice the culture behind them. It's a successful combination, a new idea to look to the future.
The Bugatti story is one of excellence and heritage under the aegis of the Made in Italy tradition. A union between expert workmanship and aesthetics of an all-Italian style, which is perfectly synthesized in Bugatti fashion.
The launch of its first collection took place in Milan, Italy, in the magnificent setting of Casa Manzoni, with an exclusive event The Magic of La Vie en Bleu, in collaboration with L'Uomo Vogue, which shares Bugatti's devotion to the most refined style.
Welcoming the guests, including some of the most illustrious personalities from the worlds of fashion and luxury, were President of Bugatti Automobile Wolfgang Schreiber and editor-in-chief of Vogue Italia Franca Sozzani. Far from resembling a typical fashion presentation, the event was designed as a sentimental journey through the brand’s signature colour Bleu.