The magic of La Vie en Bleu
The magic of La Vie en Bleu The magic of La Vie en Bleu
The magic of La Vie en Bleu The magic of La Vie en Bleu
Events

The magic of
La Vie en Bleu

The collaboration began because they are two strong brands, L'Uomo Vogue and Bugatti. Their history has always been fascinating, when you see their new and old cars you notice the culture behind them. It's a successful combination, a new idea to look to the future. Franca Sozzani
editor-in-chief Vogue Italia

The Bugatti story is one of excellence and heritage under the aegis of the Made in Italy tradition. A union between expert workmanship and aesthetics of an all-Italian style, which is perfectly synthesized in Bugatti fashion.

The launch of its first collection took place in Milan, Italy, in the magnificent setting of Casa Manzoni, with an exclusive event The Magic of La Vie en Bleu, in collaboration with L'Uomo Vogue, which shares Bugatti's devotion to the most refined style.

Welcoming the guests, including some of the most illustrious personalities from the worlds of fashion and luxury, were President of Bugatti Automobile Wolfgang Schreiber and editor-in-chief of Vogue Italia Franca Sozzani. Far from resembling a typical fashion presentation, the event was designed as a sentimental journey through the brand’s signature colour Bleu.

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The magic of La Vie en Bleu
The magic of La Vie en Bleu
The magic of La Vie en Bleu
The magic of La Vie en Bleu
The magic of La Vie en Bleu
The magic of La Vie en Bleu
It's the hottest car in the world so it means for fabulous people to be fabulous. Dean & Dan Caten
Dsquared Designers

The elegant color pervaded every aspect of the evening, from the uniquely blue carpet specifically chosen for the event, to the great protagonists of the Milanese palazzo courtyard: the Type35, one of Bugatti's absolute historic icons, and the stunning Veyron Vitesse. Two masterpieces, representing the brand's past and future, to introduce the lines dedicated to clothing, conveying a strong statement, entirely made in Italy and synonymous with sophisticated luxury, superior yet discreet, in which top quality craftsmanship and avantgarde technologies find perfect harmony.

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The magic of La Vie en Bleu
The magic of La Vie en Bleu
The magic of La Vie en Bleu
The magic of La Vie en Bleu
The magic of La Vie en Bleu
The magic of La Vie en Bleu
The magic of La Vie en Bleu
The magic of La Vie en Bleu
The magic of La Vie en Bleu
The magic of La Vie en Bleu
The magic of La Vie en Bleu
The magic of La Vie en Bleu
The magic of La Vie en Bleu
The magic of La Vie en Bleu
The magic of La Vie en Bleu
The magic of La Vie en Bleu
The magic of La Vie en Bleu
The magic of La Vie en Bleu
The magic of La Vie en Bleu
The magic of La Vie en Bleu
The magic of La Vie en Bleu
The magic of La Vie en Bleu
The magic of La Vie en Bleu
The magic of La Vie en Bleu
The magic of La Vie en Bleu
The magic of La Vie en Bleu

Credits

This memorable digital experience is proudly provided by Diana

Editorial Team
Editorial Director: Roberto Rossi Gandolfi
Editor: Marco Cresci
Contributors: Alex Vaccani
Enrico Longo
Thomas Malvica
Kate Mitchell
Doris Urban
Frank Bushell
Kerstin Scott Moore

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