Bugatti and Parmigiani Fleurier:
the aesthetics of a superior mechanism.
All Bugatti products have a distinctive feature, they are built without compromise. In designing mechanical objects, the ultimate goal of research lies in achieving a perfect result, ruling out everything which fails to exceed the performance of all else. Built on the same principles, Bugatti partnerships are intended to create excellence, even in areas far removed from the automotive industry.
Celebrating its tenth anniversary of success and appreciation is the marque's collaboration with Parmigiani Fleurier, the relatively young Swiss brand of Haute Horlogerie which, within a very short time, has built a story dedicated to excellence and extreme elegance combined with a preference for high-class sport in perfect harmony with the essence of Bugatti. Work began when Michel Parmigiani first visited Bugatti's plant in Molsheim and was able to admire the immense engine of the Bugatti Veyron which stood out from underneath the transparent cover.
First the engine, and then the car. A flash of pure genius that led to their immediate collaboration, creating an object that was first a sophisticated mechanism, beautiful precisely for its technicality and functionality, and only then a watch. The partnership has flourished ever since, built on shared values and mutual inspiration that continues to give birth to unique pieces of exquisite refinement and of an authentic concept.