La vie en bleu
Bugatti Blue, the brand’s philosophy, finds expression within every single event associated with the company. The following sections are designed to offer a glimpse of this ever-so exclusive world: “People” talks about those who have fully embraced the Bugatti lifestyle, “Places” describes cities and places symbolising the world’s fastest car, “Events” focuses on the exclusive parties where privileged guests celebrate this luxury commodity, while “News” presents new developments concerning this one-of-a-kind mindset and approach to life, in which La Vie En Bleu reveals all its various nuances.
Everything you ever wanted to know about the world of Bugatti is just a click away: the brand's stories are born under the mark of excellence and take shape on a par with the exclusive events created to narrate them.
There are places that awaken particular scenarios and with which the Bugatti family has always lived symbiotically. However, it is the tangible aspects of art, food, museums, gardens and shops that arouse the natural curiosity of the Bugatti man when visiting these places. Locales that provide the perfect backdrop for his refined taste: non-conventional, sophisticated and with that invariable touch of nonchalance.
A series of magical evenings in which Bugatti presents its expression of luxury lifestyle, applying the same values of excellence, sophistication and cutting-edge technology used in the creation of automobiles, in unexpected collections of accessories, clothing and design objects.
We all have our heroes — people who inspire us and who embody perfectly the characteristics that define the essence of the Bugatti man: an eccentric yet highly sophisticated image, a dynamic character extremely attentive to new technological ideas and discoveries, but above all a passion for beauty, for outstanding workmanship, for excellence that only hard work can create.