La vie en bleu

Lifestyle

The Bugatti universe is sublimated into the Lifestyle Collection, the first authentic expression of a luxurious lifestyle inspired by the codes of a car manufacturer. Achievable as the pursuit of excellence, performance and top quality stretches beyond the automobile. The lines dedicated to the Bugatti lifestyle recollect the heritage of a brand built around the futuristic vision of Ettore, the legendary founder.
A special melange of Italian art and creativity, a typically French passion for decadent luxury and German precision in the most sophisticated engineering summarizes the bases of the Bugatti DNA, creating a magnificent, yet exquisitely real imaginary, with which Bugatti enthusiasts can identify, fully immersing themselves in the Bugatti Experience.

Visions

Visions

From the domains of art to cutting-edge technology is not exactly a short step. Even so, the Bugatti dynasty managed to do precisely that in no time at all, spurred by the strength of its vision and foresight, which are quite unparalleled in the history of humanity.

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Codes

Codes

Creative excellence means nothing without those aesthetic codes that make it a unique and universally understood experience and Ettore Bugatti knew this all too well. That’s why the conceptual groundwork he laid down for his family brand included seminal notions such as Art, Forme and Technique. These DNA Codes are translated into the lifestyle collections. Similarly, the key to Bugatti’s global success can also be found in a series of codes epitomising the brand’s very own history.

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Experience

Experience

A history built on excellence translates into an authentic lifestyle choice. Bugatti turns the idea of experience into a pivotal point in its fabulous entrepreneurial life.

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Credits

This memorable digital experience is proudly provided by Diana

Editorial Team
Editorial Director: Roberto Rossi Gandolfi
Editor: Marco Cresci
Contributors: Alex Vaccani
Enrico Longo
Thomas Malvica
Kate Mitchell
Doris Urban
Frank Bushell
Kerstin Scott Moore