Codes

Codes

Creative excellence means nothing without those aesthetic codes that make it a unique and universally understood experience and Ettore Bugatti knew this all too well. That’s why the conceptual groundwork he laid down for his family brand included seminal notions such as Art, Forme and Technique. These DNA Codes are translated into the lifestyle collections. Similarly, the key to Bugatti’s global success can also be found in a series of codes epitomising the brand’s very own history.

Credits

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Editorial Team
Editorial Director: Roberto Rossi Gandolfi
Editor: Marco Cresci
Contributors: Alex Vaccani
Enrico Longo
Thomas Malvica
Kate Mitchell
Doris Urban
Frank Bushell
Kerstin Scott Moore

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