Bugatti Atelier

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Atelier Bugatti

 

Those who choose the best demand the best in every aspect of their lives. With this in mind, Bugatti has created a dedicated Tailor Made/Bespoke program to take into account the strong personality and the needs of its select customers, who have the enormous pleasure of driving the most exclusive cars on the planet.

A superior service is extended to Bugatti car owners, who are welcomed into Château St. Jean in Molsheim, Alsace, Bugatti’s HQ since 1920. Here a precise idea of lifestyle is formed, aimed at reaching the highest standards in any venture the famed marque wishes to undertake.

Connecting with its own clientele is second nature to Bugatti. It takes the same approach applied to the production of its sports supercars. A technologically superior product enhanced by custom built luxury fittings to obtain a unique final result which brings together Bugatti’s collective expertise. All the products of the Tailor Made line are exclusively Made in Italy and have been created by the most experienced craftspeople in keeping with the best of traditional Italian style and excellence. Additionally, a wide range of fine fabrics as well as precious lining, buttons and even finishing treatments are made available to customers to help them personalize their look to the tiniest detail: all that is necessary for a garment to fully convey the personality of the wearer. That’s why the program features all the sartorial fashions, outerwear, shoes, bags and leather accessories in different sizes for both men and women. Indeed, customers will be able to choose from a variety of rich and exotic leathers in a vast selection of colors and finishes that will meet any need. The idea behind it is to project an image of how to lead a flamboyant lifestyle. Hence the creativity that was inherent in the DNA of the founder Ettore Bugatti does not come to an end with the design of his automobiles, but instead blazes a trail through the life of those who own such cars, making it into a unique experience.

Customers qualifying for the Tailor-made service are absolutely spoilt rotten. A team entirely dedicated to them will ensure every single detail is taken care of to allow them to fully immerse in Bugatti’s very own idea of lifestyle.
Thanks to an eminently practical layout, the colors that customers can choose from are arranged around the Bugatti-inspired mounted trunks.

Made in typical Bugatti materials and furnishings such as aluminum, wood, glass and carbon fiber, these portable luxury wardrobes have taken their inspiration from the timeless and iconic sleek lines of the Bugatti Atlantic 57SC. Dating back to 1936, this is one of the most mesmerizing cars ever built, of which only two still exist today. Everything about the Bugatti trunks speaks of the DNA that made this company a success story over time: from the use of the horseshoe-shaped radiator grille to its Dancing Elephant hallmark punching.

Our customers will thus be able to browse around to get a more concrete and tasteful idea of how to match colors and fabrics while putting together their own ensembles, accessories and shoes, also based on the colors of the Bugatti they own.

What’s truly innovative about this ambitious project - which could be dubbed the ‘Flying Tailor’ - is the fact that the Bugatti team dedicated to this program will be available for outcalls anywhere around the world to look after our customers in the privacy of their homes.

A specially assigned tailor will be on hand to assist and give shape to any wishes customers may have, thus allowing them to enjoy the experience of capturing the essence of what helped create the Bugatti legend.

Tailor Made Service
Tailor Made Service
Tailor Made Service
Tailor Made Service
Tailor Made Service
Tailor Made Service
Tailor Made Service
Tailor Made Service
Tailor Made Service
Tailor Made Service
Tailor Made Service
Tailor Made Service
Tailor Made Service
Tailor Made Service
Tailor Made Service
Tailor Made Service
Tailor Made Service

Credits

This memorable digital experience is proudly provided by Diana

Editorial Team
Editorial Director: Roberto Rossi Gandolfi
Editor: Marco Cresci
Contributors: Alex Vaccani
Enrico Longo
Thomas Malvica
Kate Mitchell
Doris Urban
Frank Bushell
Kerstin Scott Moore