24/26 Brompton Road, in London's exclusive Knightsbridge, directly opposite Harrods, marks Bugatti's chosen location for its first Global concept store dedicated to the brand's new fashion lines.
With the slogan 'The Blue of London', on November 12, 2014 , Bugatti unveiled this luxurious location where clothes, design and technology merge to reveal the universe of the brand, famous for its powerful and luxurious cars, to the world.
In this lifestyle boutique the color blue is present in all its nuances, playing a leading role which has always characterized Bugatti.
It was natural for Bugatti to choose London as a debut in this new adventure. The British capital is one of the main markets for the Veyron, besides being one of the most important centers in the world for fashion, art and design. The perfect place to introduce the Bugatti brand in the luxury lifestyle sector.
The boutique's interior is divided into two: the EB - Ettore Bugatti Collection is housed in the luxury/lifestyle area, exuding a warm, natural elegance, with its dark wood floors and brown leather walls. On the contrary, white marble floors and walls in light gray leather of the sport/performance zone showcasing the Bugatti – Performance Luxury Collection reflect a clean and rigorous stylistic essentiality.