Lifestyle Boutique and Showroom Munich

Address Frauenstrasse 30
80469 München, Germany
+49 89 25547937

A new Bugatti showroom and lifestyle boutique has just been inaugurated in Munich.

The new boutique/showroom follows in the footsteps of the stores opened last year in London and Tokyo, bringing together under one roof a luxury super sports car showroom and a lifestyle boutique: an exclusive space, conceived as a a way of presenting both vehicles and a brand lifestyle catering to a demanding and discerning clientele.

“Southern Germany, with its centre in Munich, is one of Bugatti’s top markets in Europe and by far its most significant market in Germany. Bugatti is outstandingly well-positioned here ” said, during the event, Stefan Brungs, member of the Board of Directors of Bugatti Automobiles S.A.S. and responsible for sales, marketing, customer service and brand lifestyle. The new boutique/showroom is also the first dealership in the Bavarian capital and the first lifestyle boutique in Germany, one of Europe’s most important markets for the Molsheim-based brand.

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Lifestyle Boutique and Showroom Munich
Lifestyle Boutique and Showroom Munich
Lifestyle Boutique and Showroom Munich
Lifestyle Boutique and Showroom Munich
Opening hours MONDAY – FRIDAY
10:00 A.M. — 06:00 P.M.
10:00 A.M. — 02:00 P.M.

The new store is located at Frauenstraße 30 between Viktualienmarkt and Isartor and occupies an area of 200 square metres. Upon entering, a foyer welcomes clients to the car showroom where the stylish features and lines that distinguish each Bugatti car immediately create a visual impact, setting the scene for the presence of the newly launched wonder, the Chiron. In this area, customers can comfortably take a seat on organically shaped armchairs made from the finest leather and blue carbon fibre, part of the Bugatti Home Collection, while configuring their Bugatti via their iPad or tablet.

On the opposite side, alternating with the store windows, three wall-mounted pillars serve as a heritage section telling visitors more about the world of Bugatti and its core values - Art, Forme, Technique - through films and animations. Visitors are then escorted to the boutique area, where wood flooring marks a change of atmosphere, warmer, to display the finest craftsmanship and exquisite designs of the Ettore Bugatti Collection. Next to the clothing collection, customers can also find the stylish items resulting from the partnerships of Bugatti with other premium luxury brands, from the precious watches by Parmigiani Fleurier and the finest writing utensils from Montegrappa to the beautiful glass art by Lalique.

Like the other Bugatti concept stores recently opened around the world, the brand’s new home in Munich offers customers and fans a truly immersive retail experience: heritage and contemporaneity in one, unique location.


This memorable digital experience is proudly provided by Diana

Editorial Team
Editorial Director: Roberto Rossi Gandolfi
Editor: Marco Cresci
Contributors: Alex Vaccani
Enrico Longo
Thomas Malvica
Kate Mitchell
Doris Urban
Frank Bushell
Kerstin Scott Moore

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