Just imagine an evening in blue. Bugatti blue. A harmoniously elegant event filled with exclusivity which is part of the DNA of the Franco-Italian brand.
The atmosphere elegant and rarefied. The kind of atmosphere pervading momentous occasions. The location at one of the most exclusive addresses in London: the Bulgari Hotel at 171 Knightsbridge, the capital’s most prestigious district.
An event certainly not to be missed: the presentation to both Bugatti customers and to the cream of the crop in international media of the new Bugatti Performance and Ettore Bugatti collections - soon available for purchase – and of the Bugatti Legends collection, available only to Bugatti car owners.
A location where everything, from the lighting to the orchids, is strictly blue. The setting is superb, even wickedly romantic and sophisticated. The fashion show takes place in the oval-shaped ballroom, one of the hotel’s most gorgeous halls, where everything is arranged to convey the perfect expression of timeless beauty which epitomizes Bugatti’s aesthetic appeal. From the models on display inside the characteristic Bugatti-inspired mounted trunks to the way the lights skillfully reflect off the transparent chairs where the exclusive guests are seated.
The Bugatti trunks have been created following Bugatti’s very own DNA patterns, i.e., taking inspiration from the shape of the extraordinary Bugatti Atlantic 57SC, with its silhouette having been incorporated into the trunks’ curved lines along with other elements that form part of the company’s codes, such as the horseshoe radiator grille and the dancing elephant delightfully prancing on these portable wardrobes.