Molsheim / Monte Carlo, 20 April 2016. “The Blue of Monte Carlo” was the motto
Tuesday night when French luxury automobile brand Bugatti celebrated its lifestyle
collections in the Principality of Monaco. An exclusive evening, hosted by Bugatti in
partnership with Monaco Luxury group, was held at the Fairmont hotel, which saw as
invitees Bugatti owners and their guests. In the center of it all, the worlds most
powerful, fastest and exclusive super sports car, the Chiron, who set the scene for a
unique night themed in the brands signature colour blue. In an ambience of ultra-luxury
sophistication, the Ettore Bugatti Lifestyle collection was presented. The location
chosen is the exclusive Fairmont Hotel, a unique luxury destination located in the heart
of the Principality of Monaco.
“The Fairmont Hotel is the ideal place to present our lifestyle collections and vision.
Being present here in Monte Carlo, where French and Italian luxury meet, is another
expression of our ultra luxury global lifestyle”, says Massimiliano Ferrari, Managing
Director of Brand Lifestyle. “I would like to thank our partner the Monaco Luxury Group,
for the wonderful evening.”