In Munich we can see an extremely effective combination of vehicle presentation and brand lifestyle
After London and Tokyo, the Blue of Bugatti lightened up the night of Munich. On the 17th of March, the Bavarian capital’s glitterati came together at Frauenstraße 30 to celebrate the opening of the first Bugatti showroom and lifestyle boutique in Germany .
Blue was once again the colour of the night and the dominant theme, marking both the
dress code of a carefully selected guest list and the fine interiors of the boutique itself. Everyone attending wore at least one blue item, blending in next to the true new star of every Bugatti showroom: the newly launched Chiron. An elegant blue lighting dressed up the whole building facade for the night, while the guests started to make their way through a velvet barrier rope-lined red carpet. On arrival, everyone was welcomed with a bubbly flute, served along with exclusive Blue signature cocktails, allowing guests to immediately mingle in the stylish foyer area.