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Bugatti Automobiles S.A.S.
1, Château Saint Jean - Dorlisheim - 67120 Molsheim - France



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Privacy Policy

This Privacy Policy is applied whenever users access the Website to browse on it or use its services.

1. Information Notice pursuant to Art. 13 of the General Data Protection Regulation (GDPR)

I Processing Controller
The processing controllers of data collected via this Website are Diana s.r.l. based in via San Daniele, 137/139 - 35038 Torreglia (PD) Italy (hereafter known as “Diana”) and Bugatti International S.A. (hereafter known as “Bugatti Lifestyle”)based in Gustav Hertz Strasse 2, 38448 Wolfsburg, Germany; The controllers decide in agreement upon the processing purposes; Diana establishes, even autonomously, the processing methods and security procedures to be applied in order to guarantee the confidentiality, integrity and availability of the data.

II Optional or Mandatory Nature of Data Provision
The provision by users to Diana of personal data requested via the Website on the various occasions of collection may be mandatory, to pursue the purposes identified in the information notice, or optional. The mandatory or optional nature of the provision is specified each time - with reference to the individual information requested - upon each individual data collection. Any refusal to communicate data marked as mandatory makes it impossible to pursue the main purpose of the specific collection. The provision to Diana of additional data, not marked as mandatory, is, on the other hand, optional and does not involve any consequence.

Your Rights
You may assert your rights below against Bugatti Lifestyle at any time upon a free-of-charge basis. For further information concerning the exercise of your rights, please see section G.

Right of Access by the Data Subject: You shall have the right to receive information from us regarding the processing of your personal data.

Right to Rectification: You shall have the right to demand that we correct your personal data which are incorrect and/or incomplete.

Right to Erasure: You shall have the right, in the event that the requirements specified in Art. 17 of the GDPR have been met, to demand the deletion of your data. Thus, in accordance with this Article 17, for example, you may demand the deletion of your data insofar as these data are no longer required for the purposes for which they were collected. Furthermore, you may demand the deletion of these data if we process your data based upon the consent which you have granted and you then withdraw this consent.

Right to Restriction of Processing:
You shall have the right to demand the restriction of the processing of your data if the requirements specified in Art. 18 of the GDPR have been fulfilled. This is, for example, the case if you dispute the correctness of your data. For the duration of the verification of the correctness of the data, you may demand the restriction of the processing.

Right to Object:
Insofar as the processing is [undertaken] based upon an overriding interest or your data are used for the purposes of direct advertising, you shall have the right to object to the processing of your data. An objection shall be permissible (sic!) if the processing either is carried out in the public interest or in the exercising of official authority or owing to a justified interest of BUGATTI LIFESTYLE or of a third party. In the event that you object, we request that you state your reasons to us regarding why you are objecting to the data processing. In addition, you shall have the right to object to the data processing for the purposes of direct advertising. This shall also be valid for profiling insofar as this is undertaken in conjunction with the direct advertising.

Right to Data Portability:
Insofar as the data processing is undertaken based upon a consent or a fulfilment of a contractual agreement and this is also undertaken while using an automated processing system, you shall have the right to receive your data in a structured, commonplace and machine-readable format and to transfer these data to another data processing service provider.

Right of Revocation:
Insofar as the data processing is undertaken based upon a consent, you shall have the right to withdraw your consent for the data processing, with effectiveness for the future, at any time and upon a free-of-charge basis, by using the following address: or by sending an appropriate written request to Diana by recorded delivery letter, which will be promptly dealt with.

Right to Complain:
You shall also have the right to complain to a government supervisory authority regarding our processing of your data.

2. Type of Data Being Collected

In principle, you can visit the Bugatti Lifestyle website without disclosing to us who you are. We will in this case receive only the following protocol data in automated fashion:

  1. An anonymous cookie ID which does not make it possible to infer your IP address,
  2. The operating system you are using, the web browser you are using and the screen resolution settings which you are using,
  3. The date and time of day of your visit,
  4. The web sites which you have visited of us and
  5. The web site from which you are visiting our web site..
Insofar as the following sections contain nothing to the contrary, the data processing is undertaken exclusively by Diana SRL. If you use a digital device to access the BUGATTI LIFESTYLE website, we may collect information about your specific device. With regard to each of your visits on our sites we may automatically collect the following information with your approved consent:
  • Technical information. This includes the internet protocol (IP) address used to connect your computer to the internet, your login information, browser type and version, time zone, browser plug-in types and versions, operating system and platform.
  • Information about your visit. This includes the full uniform resource locators (URL) clickstream to, through and from our site (including date and time); products you viewed or searched for; page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, form fills and mouse-overs), and methods used to browse away from the page and any phone number used to call our customer service number. We may use the personal data we hold about you and your demographic data to better understand our customers and to improve the products and services we deliver. Your personal data will be grouped together with others to provide statistical information only and would not be used to send you information on an individual basis. No automated decision making on your personal data takes place.

3. Usage of Information

BUGATTI Lifestyle S.A., as a data controller, collects, processes and uses the personal data given above for customer relationship management purposes including sales management (purchase, delivery, contract management, after-sales service, billing, etc.), and in order to provide you with tailored offers (commercial prospection), and may contact you by the contact detail(s) provided. BUGATTI LIFESTYLE S.A. may add further personal data emanating from subsequent personal meetings and other means of communication (e.g. phone calls, e-mails, etc.) for the same purposes as the aforementioned ones. BUGATTI LIFESTYLE S.A. carries out these processing operations on the basis of its legitimate interests to conduct its selling activities and better know the preferences of its customers, in order to be able to personalize its offers and to propose services and products which better suits the needs and wishes of its customers. Queries made via the website may concern the following areas:

  • press-related enquiries,
  • commercial enquiries,
  • customer service enquiries,
  • lifestyle enquiries,

4. Purposes of Processing

The data is processed in order to provide the services available by accessing the Website, as listed below:

  • Registration to the Website to use the respective services;
  • Use of specific and additional services, such as, the creation of a Wish List;
  • Processing of orders and related activities;
  • Management of user requests: technical, commercial, stage of progress of orders and information requests in a broad sense;
  • Contact with customer services;
  • For marketing purposes (receiving newsletters, promotions).
The specific purposes for which the data is processed are, in addition, summarised each time in the information notice pursuant to Art. 13 of Italian Legislative Decree no. 196/2003, which is presented to users when they provide personal data. In some cases, as expressly indicated in the information notice, the data may be subject - where express consent is provided - to processing aimed at creating profiles based upon preferences or purchases of users, in order to send information targeted to the requirements and interests of the latter. This is without prejudice to the provisions of Art. 130, Paragraph 4 of Italian Legislative Decree no. 196/2003, which allows the controller to use the data for sending advertising e-mails on its products and services, similar to those purchased, unless that use is refused. Users' data will be communicated to third parties only if express consent is provided, except where the communication is mandatory by law or necessary for legal purposes for the pursuit of which the interested party's consent is not required; in those cases, the data may be provided to third parties who will process it autonomously and solely for the aforementioned purposes (for example, for requests made by the police force or the judiciary or other bodies with jurisdiction, or to fulfil obligations deriving from the contract. Any processing purpose other the specific purpose for which the personal data was provided will be highlighted in the information notice and will be pursued by Diana only subject to acquiring the user's express consent.

5. Cases of Exclusion of Consent

In accordance with Italian Legislative Decree no. 196/2003, Diana may process the personal data of users without requesting their consent when this is necessary to fulfil a legal obligation or to fulfil the obligations contractually accepted by it.

6. Cookies

Our Website uses automatic systems for collecting data not provided directly by the user, such as cookies. A cookie is a device sent to the hard disk of users; it does not contain comprehensible information but it allows for users to be associated with personal information provided by them on the Website. The cookies are located on our server and nobody may access the information contained on them. They track the websites visited by the user and stores certain data regarding the visit, such as the web pages that you have consulted to reach our site, your past activity on the site and your details when you fill in a form. The Website processes information collected via cookies only in anonymous and aggregate form to optimize its services and its Website in relation to the specific requirements and preferences of its users. BUGATTI LIFESTYLE uses cookies on its website to facilitate navigation of the website and to personalize information that appears on the site (for example to remember whether or not you connected to the mobile version of our site and directly refer you to the correct version on your next visit). Furthermore, BUGATTI LIFESTYLE also uses cookies for audience measurement which principally allows BUGATTI LIFESTYLE to obtain website traffic statistics for its site and more generally to evaluate the use of its website by its users. Therefore the site employs Google Analytics, a web analysis service provided by Google. The data generated by the cookies concerning your use of the website (including your IP address) are transmitted and stored by Google Analytics on Google servers. Google Analytics may share this data with third parties when legally obliged or when the third parties process this data on behalf of Google Analytics (for more information please consult Google’s terms and conditions relating to its Google Analytics service). By using this Website, you expressly consent to your personal data being processed by Google Analytics in the manner and for the purposes detailed above. However, BUGATTI notifies you that you have the right to object to the use of these cookies, reminding you that such refusal could limit the use of some functions of the site and lead to the loss of certain information.

Google Analytics
This web site uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”). The data processing shall be undertaken for the purposes of advertising, market research or the requirements-based designing of our web site. Google Analytics uses so-called “cookies”, which are text files placed on your computer, to help the web site analyse how you use the site. The information generated by the cookie about your use of the web site will usually be transmitted to and stored on a Google server in the United States. In this case, BUGATTI LIFESTYLE S.A. shall use the privacy shield negotiated between the European Union and the USA for the ensuring of an appropriate data protection level. In case of activation of the IP anonymisation on this web site, Google will, however, truncate your IP address beforehand within Member States of the European Union or other parties to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the United States and truncated there. On behalf of the web site provider Google will use this information for the purpose of evaluating your use of the web site, compiling reports on web site activity and providing other services relating to web site activity and internet usage to the web site provider. The IP address provided by your browser as part of Google Analytics will not be associated with any other data held by Google. You may refuse the use of cookies by selecting the appropriate settings on your browser. However, please note that if you do this, you may not be able to use the full functionality of this web site. In addition, you can prevent Google from collecting and processing the data (including your IP address) generated by the cookie and relating to your use of the web site, as well as the processing of this data by Google, by downloading and installing the browser plug-in available under the following link []. This web site uses Google Analytics with the add-on “_anonymizeIP()”. By so doing, IP addresses are further processed in shortened fashion and it is thus impossible to make a direct attribution to individual persons. Google Analytics is used in compliance with the requirements agreed between the German data privacy authorities and Google. Information on the third party provider: Google Dublin, Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland, fax: +353 (1) 436 1001. Data privacy statement: You can generally deactivate the use of cookies by changing the settings on your browser accordingly (these settings can usually be found in your browser’s “Options” or “Preferences” menu). Regarding audience measurement, you can object to the use of cookies by using the following browser add-on:

7. Links to Other Websites

The Website contains links to other websites that have no connection with Diana and/or with; the controllers do not check or perform monitoring operations on those websites and their contents. The controllers cannot be held liable for the contents of those websites and the rules adopted by them, even with regard to privacy and the processing of personal data of users during browsing. This Privacy Policy does not apply to the websites of third parties. Our Website provides links to those websites only to assist users in searching and browsing and to facilitate the hypertext link on the Internet to other websites. The activation of the links does not involve any recommendation or identification for accessing and browsing on those websites, or any guarantee regarding their contents, services or goods supplied and sold by them to Internet users.

8. Contacts

For further information on personal data processing, please visit the Data Protection Authority's website at the address For further information on the processing of data performed by Diana and/or Bugatti International S.A. please send an e-mail to

Payment Methods

Every purchase is made extremely securely due to the use of the most advanced technological systems in the field of e-commerce and coding systems (SecureSocketLayer) that protect your personal data and credit card information from unauthorised accesses.

If payment is made by credit card, Consumers will be transferred to a secure website and the credit card details will be sent directly to Globalcollect, the operator that deals with payments on behalf of the Seller. The data provided will be sent securely, by encrypted transfer of the data using the 128 bit SSL system. That data is not accessible even by the Seller.

Credit Card Payments

All transactions are controlled and managed by Globalcollect. During the check-out process, you may choose the credit card payment option, after which you only need to enter the requested details.
The accepted credit cards are: VISA, MASTERCARD.

If you use the VISA circuit and you have the VBV (verified by Visa) option activated, you will momentarily be redirected to the page on which to enter the verification code.
If you use the MASTERCARD circuit and you have the MASTERCARD SECURE CODE option activated, you will momentarily be redirected to the page on which to enter the verification code.

Payments via POSTEPAY and all top-up cards operating within the VISA ELECTRON circuit are also accepted.

Paypal Payments

Paypal is another completely secure online payment method that allows you to pay for the order by directly accessing your account. The details relating to your account and credit card will be managed directly by Paypal, which will simply provide us with an e-mail communication after the payment has been made.

Payment Currencies

Purchases and shipments are charged in the official currency of the destination country set out below:

Country Local Currency
Austria Euro
Belgium Euro
Bosnia Herzegovina Euro
Croatia Euro
Denmark Euro
Estonia Euro
Finland Euro
France Euro
Germany Euro
Greece Euro
Ireland Euro
Italy Euro
Lithuania Euro
Luxembourg Euro
Moldova Euro
Monaco Euro
Netherlands Euro
Poland Euro
Portugal Euro
United Kingdom Pound
Czech Republic Euro
Romania Euro
Serbia Euro
Slovakia Euro
Slovenia Euro

Important Notice: where the currency of the credit/debit card or other payment method is different from that in which the purchase is made, the final amount will be calculated and charged in the card currency by the respective issuer. The seller is not responsible for those charges and is unable to predict their amount. For further information, please contact your credit institution.

Right of Return

Where Consumers are not satisfied with the purchased Product, they may exercise the right of withdrawal within 14 working days from receipt of the shipment (the working days begin to be calculated based upon the proof of delivery). The products must be returned intact and with the special guarantee seals applied to each garment.

Conditions for correctly exercising the right of return

Consumers may exercise the right of withdrawal only in compliance with these simple conditions in order to obtain a refund of the amount paid for the purchase:

  • The request for return must be received by our Customer Care Department by and not beyond the fourteenth working day from the date of delivery. If the communication is not received within that period, the request will be rejected.
  • The products must be returned in a single shipment and, if possible, inside the original packaging in which they were delivered.
  • The products must be returned intact and they must not have been used or damaged.
  • The products must be returned together with the guarantee seal showing the serial number. Please do not, therefore, remove the guarantee seal when trying on garments: products returned without that seal will not be accepted.

How to return a product

If you are a registered user, simply enter your private area and follow the guided process.

Your return request will be notified to our Customer Care Department, which will decide whether or not to authorise it: the authorisation will be confirmed to you by e-mail. You will be contacted by our Customer Care Department in order to arrange a date and location for collection of the Product

Upon receipt of the return, our Quality Control team will assess the condition of the returned products and will manage your request and issue any refund. If you are a registered user, each activity will be notified to you by e-mail and you can monitor it simultaneously by accessing your private area.

In compliance with all the listed conditions, will refund the full price of the purchased products to you or, if you prefer, it will generate a credit that you can use on the website for your next purchase.

Returns will be sent to the following address:

Diana Corp.
Via San Daniele 137/139
Torreglia (PD) ITALY

If you are not registered, click here to return a product.

Rejection of the return by

Where the aforementioned conditions are not respected or the returned products are found to be damaged or used, reserves the right to reject the return. In this case, you may opt to receive the purchased products again, bearing the costs for their shipment. You will not then be able to refuse the shipment sent.

Returns of orders originating from countries other than those to which they were delivered will not be accepted.

Refund Timescales

The refund of the total price for the products will be made by and not beyond 30 (thirty) days from the date of receipt of the shipment. The refund timescale varies depending on the payment method used by you and more specifically:

  • Credit card: the technical time to obtain the refund depends upon the credit institution that issued your card. The value date of the refund will be the same as the date of the charge.
  • Paypal: the refund will be made directly to your Paypal account and will be visible in a couple of days. Paypal itself will send you a communication certifying the refund.

Please note: If the item to be returned was purchased in a currency other than local currency, any refund will be made in the purchase currency. Due to fluctuations of the exchange rates, the refunded sum may be higher or lower than the price initially paid.

Store credit

In addition to the possibility of requesting a refund, you may also request a voucher for the value of the returned products; you must use it within one year from the purchase.

Shipment, Costs and Delivery Times.

The delivery times start from the date of shipment, on which the courier is appointed by the Seller, rather than the date of sending the order. The delivery times are only indicative and depend upon acceptance and approval of the order. In some countries, deliveries may take longer than expected due to customs clearance procedures in relation to the order. Please obtain information on the customs duties in the destination country.

The delivery times only include working days and exclude public holidays.

The Website should automatically identify the country from which you are connecting; if not, we list below the Countries to which we ship:

Country Cost Delivery Times
Austria Free 2 – 3 working days
Belgium Free 2 – 3 working days
Bosnia Herzegovina Free 2 – 3 working days
Croatia Free 2 – 3 working days
Denmark Free 2 – 3 working days
Estonia Free 2 – 3 working days
Finland Free 2 – 3 working days
France Free 2 – 3 working days
Germany Free 2 – 3 working days
Greece Free 2 – 3 working days
Ireland Free 2 – 3 working days
Italy Free 2 – 3 working days
Lituania Free 2 – 3 working days
Luxembourg Free 2 – 3 working days
Moldova Free 2 – 3 working days
Monaco Free 2 – 3 working days
Netherlands Free 2 – 3 working days
Poland Free 2 – 3 working days
Portugal Free 2 – 3 working days
United Kingdom Free 2 – 3 working days
Czech Republic Free 2 – 3 working days
Romania Free 2 – 3 working days
Serbia Free 2 – 3 working days
Slovakia Free 2 – 3 working days
Slovenia Free 2 – 3 working days
  • The delivery times indicated refer to working days.
  • Orders are scheduled to arrive between the hours of 8am and 6pm Italian local time.

Important Notice: deliveries are not sent to shipping companies or post office boxes.

You can change the country to which you wish your order to be sent by clicking on the shipment link.
The order must be made directly from the Website of the country to which it will be delivered.
Only for Italy, the Website is not authorised to ship to Livigno, Campione d'Italia, S. Marino and the Vatican City.


This memorable digital experience is proudly provided by Diana

Editorial Team
Editorial Director: Roberto Rossi Gandolfi
Editor: Marco Cresci
Contributors: Alex Vaccani
Enrico Longo
Thomas Malvica
Kate Mitchell
Doris Urban
Frank Bushell
Kerstin Scott Moore