The extraordinary elegance, style and quality of the Ettore Bugatti Collection is now available to dress up the Royale Collection. Drawing inspiration from the brand’s automobile heritage and latest creation, this new seasonal collection focuses on colours, textures and on a sense of daring that is key when dealing with a style DNA that is as exclusive as it is unique.
The protagonist of the Royale Collection is a strong leader, someone who is not afraid to take new routes or create his very own. This man’s wardrobe reflects his sense of daring and a clear intention of leaving his personal mark. This attitude is impressively embodied in the Bugatti Chiron: the new ultimate super sports car encompassing the brand’s both unparalleled stylistic and technological know-how and showing that Bugatti goes a step further where others stop.
The outerwear thus becomes key, though it maintains luxury details that make it stand out immediately. Overall, a feel of luxurious sportiness and technical details flows through the whole collection, defining a new contemporary elegance that fittingly represents the brand’s new era while integrating the unique traditional brand codes and symbols: the iconic Bugatti blue and the precious “Dancing Elephant".
These stylish and versatile accessories - handmade in Italy using the finest materials - are just the perfect complements to the main line. Similarly, they are ideal as travel companions, always ready to follow their dynamic owners on their next adventure.
With this new Royale Collection the brand values “Art, Forme, Technique” translate into a strong statement: a mark of undisputed, contemporary elegance for bold, style savvy wearers.
This is the Royale Collection.